About Our Nissan Dealership in Allentown, PA

Looking for a dealership that offers more than just cars? Welcome to Nucar Nissan of Allentown, where our commitment to exceptional service and community involvement makes us a trusted choice for car buyers in the Lehigh Valley. Conveniently located on Plaza Ln, we’re proud to offer the latest Nissan models, a vast selection of used vehicles, and top-tier automotive services. As an addition to the Nucar family, we’re here to ensure every experience with us leaves you driving away happy. After all, “Everyone loves a Nucar!”

Our History

Our dealership’s roots in the Allentown area run deep. Before becoming Nucar Nissan of Allentown in 2024, we were known as Rothrock Nissan—a name synonymous with automotive excellence for over 50 years. Rothrock Motors was founded by Bruce Rothrock, a local entrepreneur with a passion for cars. Starting with a modest Texaco gas station, Bruce quickly expanded into selling Datsun vehicles (now Nissan), earning a stellar reputation for quality and integrity. His entrepreneurial spirit helped shape the economic growth of the region, and today, Nucar Nissan of Allentown proudly continues that legacy of community-centered service and reliability.

SUVs, Trucks, and Cars: New and Used Vehicles for Sale

Whether you're commuting down Hamilton or headed to Dorney Park for a family day, Nucar Nissan of Allentown has the perfect vehicle for you. Our extensive inventory features top Nissan models, each built to suit your lifestyle.

• SUVs: For families and adventurers alike, we offer best-selling models like the Nissan Rogue and Nissan Pathfinder. Known for their spacious interiors, advanced safety features, and fuel efficiency, these SUVs are perfect for trips to the Lehigh Valley Zoo or exploring the scenic Lehigh Parkway.
• Trucks: If you’re tackling a tough job or enjoying some weekend fun at Blue Mountain, the rugged Nissan Frontier and Nissan Titan are ready for action. These trucks combine power with advanced technology to handle everything from daily work tasks to off-road adventures.
• Sedans: For those seeking sleek design and efficiency, the Nissan Sentra and Nissan Altima offer a perfect balance of style and performance, whether you're navigating the busy streets of the 6th Ward or commuting on I-78.

Looking for a great deal? Explore our wide range of Certified Pre-Owned (CPO) vehicles, all rigorously inspected to ensure they meet Nissan’s high standards. Each CPO vehicle comes with added benefits like a limited warranty and roadside assistance, giving you peace of mind as you drive to your next destination, whether that’s Ritz Barbecue or the ArtsWalk downtown.

Auto Finance in Allentown

At Nucar Nissan of Allentown, we understand that buying a car is a major investment, and we're here to make the process as simple and stress-free as possible. Our Allentown auto finance team works with a range of lenders to find the best financing options tailored to your budget. Whether you’re looking to finance or lease a new Nissan or purchase a used car, we’ll walk you through every step with transparency and care.

Already own a vehicle? Consider trading it in! We offer competitive trade-in values that make upgrading to your dream Nissan even more affordable.

Auto Service in Allentown

Keeping your vehicle in top condition is essential for safe and enjoyable driving. Our certified technicians provide expert auto repair in Allentown using genuine Nissan parts. From routine oil changes and tire rotations to more complex engine repairs, our service center is equipped to handle it all. Need regular maintenance or repairs? Just schedule a service appointment online, and we’ll have your car running smoothly in no time.

Why Buy at Nucar Nissan of Allentown?

There are plenty of reasons to choose Nucar Nissan of Allentown for your next vehicle or service:

• 20/200 Protection Plan: We’re proud to offer the Nucar 20/200 Protection Plan, which provides 20 years or 200,000 miles of protection on select vehicles. This exclusive benefit ensures that your investment in a new Nissan stays protected for years to come.
• Happy Car Gaurantee: It is Nucar’s promise to you that your satisfaction is our priority. Whether you’re purchasing a pre-owned or a brand-new car, we want you to drive away with complete peace of mind.
• Nucar Cares: Our commitment to the community goes beyond cars. Through our Nucar Cares initiative, we actively support local causes and events, contributing to the growth and well-being of Allentown and the surrounding area. From sponsoring local events to participating in the Great Allentown Fair, we’re invested in making a difference.
• Nucar Network: With access to the Nucar Network, our customers can explore an extensive inventory of vehicles beyond what’s available on our lot. If we don’t have the exact car you’re looking for, we can get it for you, ensuring you don’t have to compromise when shopping for your perfect ride.

Visit Us Today!

Whether you’re looking for a reliable family SUV, a tough truck for work, or a stylish sedan for city driving, Nucar Nissan of Allentown has it all. Our friendly staff is here to provide you with an exceptional dealership experience every time you visit. Come see us at 1648 Plaza Ln, Allentown, PA, and discover why “Everyone loves a Nucar!”

Ready to get started? Call us today or schedule a test drive online—we can’t wait to meet you!