Nucar Nissan of Allentown Invests in the Community with Nucar Cares

Did you know that Nucar Nissan of Allentown is more than just your trusted car dealership? With a commitment to reinvesting in the community, we are proud to support local causes through our “Nucar Cares” initiative. Whether you’re cheering for the Lehigh Valley IronPigs at Coca-Cola Park or attending a community event, you may already have seen how Nucar is giving back.

Continuing a Legacy of Community Support

Before Nucar Nissan of Allentown became part of the Nucar family in April 2024, we were known as Rothrock Nissan—an Allentown staple for over 50 years. Rothrock Motors built a strong reputation in the Lehigh Valley, not just for providing quality vehicles but also for its deep involvement in local events and charities. Nucar Nissan of Allentown continues that legacy today, ensuring that community involvement remains at the heart of everything we do.

Supporting Local Sports and Charities

One of the ways we’ve jumped right into community support is through our sponsorship of the Lehigh Valley IronPigs, the local Minor League Baseball team. Coca-Cola Park, where the IronPigs play, is a beloved spot for families across Allentown and the surrounding towns. Whether you’re enjoying a game with your kids or catching up with friends, Nucar Nissan is right there with you, cheering on the home team.

But our contributions don’t stop at sports. The Nucar Cares initiative extends to various charities and local causes. Across our dealership network, we’ve invested more than a million dollars into initiatives like the Susan G. Komen Foundation, Veterans of Foreign Wars, and local youth sports leagues. Here in Allentown, we’re just getting started, with plans to support even more local organizations that make our community special.

Nucar Cares: A Pillar of Our Business

At Nucar Nissan of Allentown, we believe in giving back because we’re not just a business—we’re part of the community. Our team lives, works, and raises families right here in the Lehigh Valley, and we take pride in supporting the places that make this area so vibrant. From contributing to environmental conservation efforts to sponsoring events at Dorney Park, Nucar is here to make a difference.

CEO Chris Dagesse put it best when he said, “It’s not just about doing good business, it’s about doing good.” That’s why you’ll see Nucar continuing to partner with local nonprofits, schools, and sports teams, ensuring that our presence in the community isn’t just felt at our dealership but throughout Allentown and beyond.

The Future of Nucar Nissan of Allentown

While Nucar Nissan of Allentown is new in name, our roots run deep in the community, thanks to our history as Rothrock Nissan. As we move forward, we’re excited to continue this tradition of giving back. Whether you’re visiting us for a new Nissan Rogue or stopping by for auto service, know that a portion of what you contribute helps support local causes.

As part of the Nucar Network, we are proud to offer benefits like the 20/200 Protection Plan, which covers your new vehicle for 20 years or 200,000 miles. When you choose Nucar, you’re not just getting a reliable car—you’re supporting a dealership that cares about making Allentown a better place to live.

Nucar Nissan of Allentown: Where Everyone Loves a Nucar!

At Nucar Nissan of Allentown, our commitment to community, quality vehicles, and top-notch service remains stronger than ever. Visit us today at 1648 Plaza Lane, and let’s build a better Allentown together. Whether you’re from Allentown, Bethlehem, or Northampton, we’re here to help with all your automotive needs—from finding the perfect new or used car to providing expert auto service. Stop by, and remember—everyone loves a Nucar!